“What will not go away is the art of storytelling” Dan Wieden on the future of advertising.
Dan Wieden on advertising
“What will not go away is the art of storytelling” Dan Wieden on the future of advertising.
Dan Wieden on advertising
tigs:
More evidence of diminished cultural latency (via 100-Year March of Technology in 1 Graph The Atlantic)
Nice short film made for Nike Fuel Band - “Nike asked me to make a movie about what it means to #MakeItCount. Instead of making their movie, I spent the entire budget traveling around the world with my friend Max. We’d keep going til the money ran out. It took 10 days.”
‘You only live once but if you do it right, once is enough.’ - Mae West
‘Above all, try something.’ - Franklin D. Roosevelt
‘I never worry about the future, it comes soon enough.’ - Albert Einstein
‘One who makes no mistakes, makes nothing at all.’ - Giacomo Casanova
‘Do one thing every day that scares you.’ - Eleanor Roosevelt
‘In the end it’s not the years in your life that count. It’s the life in your years.’ - Abraham Lincoln
‘If I’d followed all the rules, I’d never have gotten anywhere.’ - Marilyn Monroe
‘Action expresses priorities.’ - Gandhi
TED talk with filmmaker Andrew Stanton of Toy Story and Wall-E fame on the clues to storytelling.
(via)
(Source: curiositycounts)
Tha latest mash up from Ithaca Audio.
Scottish artist Robert Montgomery’s street art in Shoreditch. (via The artist vandalising advertising with poetry - Features - Art - The Independent)
The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want.
David