“The experience would be that a customer will have total access to Burberry across any device, anywhere. And they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they are accessing the brand”.
…
“You have to create a social enterprise today, you have to be totally connected with anyone who touches your brand. If you don’t do that I don’t know what your business model is in five years.”
- Burberry CEO Angela Ahrendts
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